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Cematrix Corp. announced that its wholly owned subsidiary, Cematrix (Canada) Inc., entered into a joint marketing agreement with Lafarge Canada. The five-year agreement is for the joint development of cellular concrete markets throughout Canada to increase awareness of the construction challenges that can be solved by cellular concrete solutions, and thereby drive sales.

"This is a monumental step forward for Cematrix," said Jeff Kendrick, president and CEO of Cematrix. "Cellular concrete is an emerging construction solution that uses significant quantities of cement in its manufacture, so the two companies have the opportunity to build on one another's expertise."

"Lafarge and Cematrix have a number of joint successes to date and the opportunity to work more closely together is formalized in this agreement," added Barry Martin, Lafarge's vice president of cement sales and logistics.

Both companies intend to commit sufficient resources to further cellular concrete applications. Cematrix plans to invest $2.5 million to construct two new dry mix units and have them operational by spring 2017.

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