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The U.K.-based materials technology group Ceram is changing its name to Lucideon, effective Feb. 1. The name has been introduced to reflect the group’s expanding portfolio, bringing together its acquired businesses under one identity.

The change will also help grow the business, which offers materials development, testing and analysis, resource efficiency and assurance to clients around the globe.

The company, which also counts international sustainability, verification and certification specialist CICS (Complete Integrated Certification Services Ltd.) and U.S.-based testing and analysis firm M+P Labs amongst its group, will be given a fresh look as a result of the change of identity, with a new logo, signage and website.

Tony Kinsella, chief executive, stated, “The name change will help bring all of our operations together under one identity and give us a strong base to move forward. As the group has acquired new interests, the range of different company names has become confusing for our clients. So we have come up with a single identity that will incorporate all of our businesses and which will reflect what we stand for as an organization – independence, accuracy, creativity and responsiveness.”

A new corporate website at www.lucideon.com will act as a portal and information site, directing customers to the services they need and the location they require, noted the company in a press release.

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