The Associated General Contractors of America (AGC) and .BUILD have announced a joint initiative to provide new .BUILD domain names focused on the construction industry.
The .BUILD namespace was recently created by (ICANN), the controlling authority for the internet. .BUILD is one of several new top level domains (TLD) launching in 2014 that provide an opportunity for companies to improve their web presence and internet marketing through offering new web addresses ending in .BUILD instead of the generic .COM.
The association will be working closely with .BUILD to help commercial construction companies register their new domain names at the best available prices. These targeted domains will become an integral part of any company's web presence and Search Engine Optimization (SEO) strategy in 2014 and moving forward.
"Staying relevant online is a critical component for every business," said Stephen Sandherr, chief executive officer, AGC. "This will offer our members a way to successfully compete for new business in the increasingly crowded online world."
"We're very excited to be working with AGC as we launch an expanded piece of the existing internet infrastructure created for builders," said George Minardos, CEO and founder of .BUILD. "Our industry has been slow to acquire their online identity in the early days of the .com focused internet. The industry is now well positioned to adopt a more relevant namespace that actually describes what they do."